A short reference of the main LOOQME concepts, parameters and metrics. Use it to quickly understand what a metric in the feed, analytics or a report means. Detailed instructions are in the articles of the relevant sections.
Key concepts
| Term | What it means | Where you see it |
|---|---|---|
| Workspace | Your working space in LOOQME with its own keywords, tags, users and limits. If you have several workspaces, you can switch between them in the top right corner. | Top bar; "How to Select a Period and Switch Between Workspaces" |
| Mention (publication) | Any publication in the media or on social media in which your keyword was found. | The "Mentions" feed |
| Keyword | The monitoring object (brand, company, person, topic) together with the search query the system uses to collect mentions. Created with the AI assistant. | The "Keywords" filter; the "Keywords and tags" section |
| Tag | Your own category for mentions, for example "Customer complaints". You add a manual tag yourself; the system adds an automatic tag (AI tag) based on a query. | Mention card, the "Tag" filter |
| Feed page | A saved feed tab with a set of filters. Visible to all users of the workspace. | Tabs above the feed, the "+" button |
| PageTracker | Tracking of social media pages and channels — yours and your competitors' — with detailed post analytics. | "Analytics" → "Pages"; the "PageTracker" tab in the feed |
| Processed mention | A mention you marked as handled with the "Add to processed" button. | The "Processed" status |
| Favorites | Mentions you marked with a star to find them quickly later. | The "Favorites" status in the feed; the "Favorites" tab in Search |
| Blocked source | A source whose mentions are not shown in the feed. Blocking applies to the whole workspace. | Source menu ▾; "Feed settings" |
| Alert | An automatic notification about new mentions by email, in Telegram or Slack. | The "Alerts" section |
| Scheduled report | A report that is generated automatically from a template and delivered on a schedule. | The "Reports" section |
| Report template | A set of report appearance settings: charts, grouping, sorting, article fields. | "Reports" → "Create custom report" |
| Q Insight | An AI assistant based on ChatGPT that analyzes filtered mentions and answers questions. | The "Q Insight" button above the feed |
| Limits | The available number of mentions per month, keywords, PageTracker pages, users and tags. | Profile menu → "Data and limits" |
Mention parameters
| Term | What it means | Where you see it |
|---|---|---|
| Sentiment | An assessment of how the publication presents the monitoring object: Positive, Negative or Neutral. Determined separately for each keyword; can be changed manually. | Emoji on the mention card, the "Sentiment" filter |
| Role | How important the object is in the publication: Main (the main topic), Secondary (one of the participants), Episodic (a passing mention). | Mention view panel, the "Role" filter |
| Original and duplicate | A duplicate is a reprint of a publication in other sources (for media — more than 70% text match) or a repost of a post within the same social network. The original is the publication under which the system grouped the duplicates. | The "Duplicates" toggle, the "N total / N originals" counter |
| Source type | Online media, news agencies, press, TV, radio, social media, forums, reviews, blogs. | The "Source type" filter |
| Post type | For social media: post, repost, repost with comment, comment, reply to a comment. | Post card, the "Mention type" filter |
| Place of publication | The page, channel, group or social media account where the post was published. | Post card |
| Publication date | The date the publication appeared in the source. | The "By Date: Release / Proceed" toggle |
| Date added | The date the publication appeared in the LOOQME system. Useful for sources that arrive with a delay (press, TV, radio). | The "By Date: Release / Proceed" toggle |
Metrics
| Term | What it means | Where you see it |
|---|---|---|
| Source audience | For media — the average monthly audience of the outlet (website, channel, station). For social media — the number of followers of the page, channel or account. | Mention card, analytics |
| Potential views | An estimate of how many people could have seen this particular publication. For social media — post views or their estimate if the platform does not provide exact data. | Mention card, sorting |
| AVE | Advertising Value Equivalent: the notional cost you would have to pay for an advertising placement of the same size in this source. | Media mention card |
| Engagement | The sum of reactions (likes), comments and reposts of a social media post. | Post card, "Social Media Analytics" |
| Duplicates (count) | How many reprints or reposts the publication has. | Mention card |
| NSR (Net Sentiment Rate) | Net sentiment index: (Positive − Negative) / (Positive + Negative) × 100. Values range from −100 (negative only) to +100 (positive only); neutral mentions are not counted. | "Social Media Analytics" |
| Share of Voice (SoV) | The share of all mentions taken by each keyword. Shows who is more visible in the information space: your brand or your competitors. | "General Analytics" |
| Mention dynamics | How the number of mentions changed over time, separately by source type. | "General Analytics" |
| MV (Media Visibility Index) | An index of a company's or brand's visibility in the media and the quality of mentions in the media field. Takes into account the role of the mention, sentiment, and the type and tier of the media outlet. | "Media Analytics" → "Media Effectiveness" |
| MFI (Media Favourability Index) | An index of how favorable publications are, based on their sentiment — the ratio of positive to negative messages. | "Media Analytics" → "Media Effectiveness" |
| MQ (Media Quality Index) | An index of the quality of communication in traditional media for the selected period. Based on the role, sentiment, and the type and tier of the media outlet. | "Media Analytics" → "Media Effectiveness" |
Frequently asked questions
Why does one publication have different sentiment for different keywords?
Sentiment and role are determined separately for each keyword. For example, a publication can be positive for your brand and negative for a competitor.
How is source audience different from potential views?
Source audience refers to the whole outlet or page, while potential views refer to a specific publication.
Where can I find explanations of the analytics charts?
In the articles of the "Analytics" section: "General Analytics", "Social Media Analytics", "Media Analytics".
If you need more help, write to the support chat or contact your manager.
