The "General Analytics" tab is a summary picture for the selected period across all sources: both media and social media. It opens first when you go to the "Analytics" section. Below we explain what each chart shows and how to read it.
All metrics are calculated for the period selected in the top right corner and take into account the filters in the panel on the left.
Main metrics
| # | Metric | What it means |
|---|---|---|
| 1 | All mentions | The total number of mentions for the period. |
| 2 | Source audience | How many people could theoretically have seen the mentions. For social media, the source's followers are counted; for media, the outlet's audience. |
| 3 | Sentiment | How many mentions are negative, neutral and positive. The bar shows the ratio: pink — negative, gray — neutral, green — positive. |
| 4 | Role | How important the monitored object is in publications: main, secondary or episodic role. |
| 5 | Change in percent | How the metric has changed: a green up arrow means growth, a red down arrow means a decrease. |
| 6 | Media / social media distribution | How many mentions (or how much audience) come from media and how many from social media. |
Dynamics
- Mention dynamics — how the number of mentions changed over time. Separate lines show different source types (online media, social media, reviews, forums, etc.).
- Source audience dynamics — how the potential audience of mentions changed over time by keyword.
In the top right corner of these charts, you can change the grouping: by days, weeks, months or automatically. Hover over the chart to see exact values for a specific date.
A sharp "peak" on a dynamics chart is a reason to check the feed for that day: a high-profile publication or a wave of reprints may have appeared.
Share of voice and source types
- Share of Voice — what share of all mentions each keyword takes. If you have keywords set up for your brand and competitors, the chart shows which of you is more visible in the information space.
- Share of Voice by source audience — the same, but taking the audience into account: a mention in a large outlet weighs more than in a little-known one.
- Distribution by source type (1) — what share of mentions comes from online media, social media, reviews, forums, etc.
Rankings (Top 10)
| # | Chart | What it shows |
|---|---|---|
| 2 | Top 10 mentions. Media and Social media | The most widespread publications — those with the most duplicates (reprints). |
| 3 | Name with the "›" arrow | Click to open the mentions in the feed in a new tab. |
| 4 | "Double Count" / "Article Count" and "Source audience" columns | The number of duplicates of the publication and the source audience. Hover over ⓘ to read the explanation. |
| 5 | Top 10 sources. Social media | Social networks and platforms with the most mentions. |
| 6 | Top 10 sources. Media | The outlets that wrote about you most often. |
How duplicates are counted. For traditional media, the first news item is considered the original, and duplicates are all articles with more than 70% matching text. For social media, the original is the first post, and duplicates are its reposts within the same social network.
Popular words
A cloud of the words that appear most often in mentions for the period. The bigger the word, the more often it occurs. The cloud helps you quickly understand which topics you are associated with. To filter the feed by a specific word, use the "Popular words" filter in the feed's additional filters.
Frequently asked questions
Why does Share of Voice show 100%?
Share of Voice compares keywords with each other. If there is one keyword in the workspace (or only one has mentions), its share will be 100%. To compare yourself with competitors, add keywords for competitors.
How is "Source audience" different from the number of mentions?
The number of mentions is how many times you were written about. Source audience is how many people could potentially have seen these mentions. One mention in a large outlet can have a bigger audience than dozens of mentions in little-known ones.
Why are there several lines in "Mention dynamics"?
Each line is a separate source type (online media, social media, reviews, forums, etc.). Click a name in the legend under the chart to hide or show the line.
How do I view the same charts only for media or only for social media?
Go to the "Media Analytics" or "Social Media Analytics" tab — they contain charts for that particular source type. Or select the type you need in the "Source Type" filter.
If you need more help, write to the support chat or contact your manager.
