In addition to scheduled reports that are generated automatically, you can order a professional analytical report in LOOQME. It is prepared by the LOOQME analyst team for your tasks: a manager clarifies your request, adapts the report and sends the finished document to your email. The cost is agreed separately.
In short: "Reports" → "Add" → "Learn more about analytical reports" → select a report → fill in the form on the right → "Order report". A manager will then contact you.
Which analytical reports you can order
| Report | What it is | What you will learn | Who it is for |
|---|---|---|---|
| Top Narratives Report | An analytical report that identifies and evaluates the dominant narratives about your brand or topic in the media space: how they spread, what influences them and how they change public perception. |
|
PR specialists, communications teams, marketing directors, CMOs, public figures and their representatives. |
| SWOT Analysis For Brand Positioning | A structured SWOT assessment of the brand's market position in the information space: internal strengths and weaknesses, external opportunities and threats. |
|
PR and communications directors, brand strategists, category managers. |
| Executive Summary: Strategic Communications | A concise overview for top management that combines market signals, brand performance metrics and competitive dynamics into strategic conclusions for decision-making. |
|
Top management (C-Suite), directors of strategy, PR, communications, GR and corporate affairs, board members, Investor Relations, strategic advisors. |
The same menu also contains the "Media analysis: Mentions, Tone, Dynamics" and "Media landscape: Reputation. Trends. SoV" templates. These are monitoring reports: they are provided as part of certain plans or as a separate option agreed with your manager, and you set them up yourself as a scheduled mailing — see the article "Scheduled Reports: How to Set Up Automatic Email Delivery".
Where to find analytical reports
- Open the "Reports" section in the top menu.
- Select your workspace in the "Choose newsfeed" list (1).
- Click "Add" (2). A menu with three groups opens:
- "Add new monitoring report" (3) — scheduled reports based on ready-made templates;
- "Learn more about analytical reports" (4) — professional reports: "Top Narratives Report", "SWOT Analysis For Brand Positioning", "Executive Summary: Strategic Communications";
- "Templates for mailing" → "Create custom report" (5).
- Select the analytical report you need in group (4) — its page with an example and an order form opens.
You can also view the reports in the "More about new reports" panel on the right (6): scroll through the cards with the arrows and click "Learn more" under the report you need. In the "Analytics" section, a banner "Order professional reports now" with a "Learn more" button may appear.
How to order a report
On the report page, sample pages of the finished report are shown on the left, and the description and order form on the right.
| # | Element | What to do |
|---|---|---|
| 1 | "GO BACK" | Return to the "Reports" section. |
| 2 | Order stages | You choose and order a report → a manager clarifies your requests and adapts the report → you receive the finished report by email. |
| 3 | "First name" | Enter how you would like to be addressed. |
| 4 | "phone number" / "telegram" | Select the tab with a convenient contact method and enter a phone number or Telegram. |
| 5 | "E-mail" | The address the finished report will be sent to. The field is usually already filled in with your account address — check it or change it. |
| 6 | "Comment" | Briefly describe the task: brand or topic, competitors, period, purpose of the report, preferred language. |
| 7 | "Order report" | Send the request. |
The more detailed the comment, the more precisely the manager will adapt the report to your tasks. For example: "Brand — your company name, competitors — two or three companies from your market, period — Q3, purpose — prepare materials for the board".
What happens after the request
- The request goes to a LOOQME manager.
- The manager contacts you using the method you specified, clarifies the request, details and cost, and adapts the report to your tasks.
- You receive the finished report by email.
Frequently asked questions
How much does an analytical report cost?
The report is prepared for your tasks, so the cost is agreed separately with the manager.
How is an analytical report different from a scheduled one?
A scheduled (monitoring) report is generated automatically from your feed data based on the selected template and arrives on a schedule. An analytical report is prepared by LOOQME analysts: they interpret the data, identify narratives, risks and opportunities, and formulate conclusions for your task.
How can I see what the report looks like before ordering?
Open the report page: sample pages are shown on the left. A description of the contents and target audience is placed on the right under the form.
Can I order a report about a topic rather than a brand?
Yes, the "Top Narratives Report" can be prepared about a brand or a topic. Describe your request in the "Comment" field, and the manager will clarify the details.
How long does it take to prepare a report?
The timeframe depends on the scope of the task — the manager will agree it with you when clarifying the request.
If you need more help, write to the support chat or contact your manager.
