Each publication in the "Mentions" feed is shown as a mention card. The card brings together the most important things: title, date, source, key metrics, sentiment and quick actions. This article explains the meaning of each icon separately for media publications and social media posts.
Media publication card (online media, print, TV, radio)
| # | Element | What it means and what you can do with it |
|---|---|---|
| 1 | Green dot | "Unread mention". It disappears when you open the mention. |
| 2 | Checkbox | Selects the mention for bulk actions (favorites, tags, deletion, sentiment and role for several mentions at once). |
| 3 | Title | Click to open the full text and metrics in the panel on the right. |
| 4 | Date and time | The date the publication was published on the source (in your profile time zone). |
| 5 | Image | The main image of the publication, if there is one. |
| 6 | "+ Add Tag" | Assign a tag (category) to the mention or create a new tag. |
| 7 | Source type and source name ▾ | The icon shows the source type (globe — online media). The ▾ arrow opens a menu: copy link, show mentions only from this source, block source, source card, report a problem. |
| 8 | Source audience | The average monthly audience of the outlet (website, channel, station). |
| 9 | AVE | Advertising Value Equivalent: the notional cost you would have to pay for advertising placement of the same size in this source. |
| 10 | Potential views | An estimate of how many people could have seen this particular publication. Calculated from the source audience (see below). |
| 11 | Duplicates | How many reprints (duplicates) this publication has in other sources. |
| 12 | Sentiment ▾ | The smiley shows the sentiment: green — positive, pink — negative, gray — neutral. Click to change it. |
| 13 | "Add to processed" | Marks the mention as handled. Processed mentions can be filtered with the "Processed" status. |
The colored bar along the left edge of the card also shows the mention sentiment.
Social media post card
| # | Element | What it means |
|---|---|---|
| 1 | Highlighted word | The word from your keyword by which the post was found, highlighted in green. |
| 2 | Platform icon | The social network or messenger: X (Twitter), Telegram, Facebook, Instagram, YouTube, TikTok, etc. |
| 3 | Post type ▾ | Post, Repost, Repost with comment, Comment or Reply to comment. The ▾ arrow opens the same actions menu as for a media source. |
| 4 | Publication place | The page, channel, group or account where the post was published. |
| 5 | Source audience | The number of followers of the page, channel or account. |
| 6 | Engagement | Likes, Comments, Reposts | Engagement is the sum of reactions (likes), comments and reposts of the post. Each metric is shown separately on the right. |
| 7 | Potential views | Post views or their estimate if the platform does not provide exact data. |
| 8 | Duplicates | The number of reposts of this post within one social network that the system grouped as duplicates. |
| 9 | Sentiment ▾ | Positive, negative or neutral. Can be changed manually. |
| 10 | "Add to processed" | Mark the post as handled. |
How the metrics are calculated
- Potential views of an online media publication = the average monthly audience of the resource ÷ the number of articles on the resource for the corresponding period. This is an estimate of potential visibility, not an exact view count: most media do not publicly disclose real views of individual articles.
- TV and radio: reach is calculated per 1 minute of airtime = the channel's daily audience ÷ the total duration of stories per day. TV, regional TV and radio metrics are calculated using the same formula, so they can be compared with each other.
- Social media engagement = likes (reactions) + comments + reposts.
- TV and radio reach is recalculated once a day, so for fresh stories it may change slightly during the first day.
Hover over any card icon to see a tooltip with its name.
Frequently asked questions
Why do potential views differ from the actual views of the article?
Potential views are a calculated metric, not a website view counter. It helps compare publications and sources with each other under the same calculation conditions.
What is AVE?
AVE (Advertising Value Equivalent) is an estimate of how much advertising placement of the same size would cost in this source. The metric is used to assess the value of PR publications.
What does the colored bar on the left of the card mean?
The mention sentiment: green — positive, pink — negative, gray — neutral or sentiment not yet determined.
How do I remove the green dot from all mentions at once?
Click the ✓ "Mark all as read" icon in the feed toolbar.
Why does a card have no image?
An image is shown only if it exists in the original publication and the system was able to retrieve it.
If you need more help, write to the support chat or contact your manager.
