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What is Advertising Value Equivalency (AVE)?

AVE, Advertising Value Equivalency, metric, cost, UAH

Andriy Honcharov avatar
Автор: Andriy Honcharov
Оновлено понад 2 р. тому

AVE - Advertising Value Equivalency is the average cost of a publication on a website in UAH. We receive this indicator from our partners and use it to check and analyze the costs of PR campaigns and other activities.

If we have this metric for publication, it is indicated next to the title and other system metrics:

In the Analytics and Dashboards section, you can create graphs and widgets based on this indicator. It is enough to select this option when creating them, as in the example:

And build different types of graphs based on your needs:


If you have any questions, we are always ready to help in our support chat or contact your project manager 🙂

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