News marking (or coding) is an assessment of the impact of the news on the brand in the context of the key research object. It allows you to display a complete picture of what is happening in the news resources, and is also used when calculating parameters such as:
Media Quality (MQ);
Media Visibility (MV);
Media Favourability Index (MFI);
Others.
How is the news getting marked?
In order to assess the impact of each mention on a brand, we determine the sentiment and role of the mention. Additionally, personal tags can be marked.