What is the Media Visibility Index (MV)?
The Media Visibility Index is an indicator of the visibility of a company or brand in the media and the quality of the media field filling with mentions. For the calculation, we take into account the characteristics of the publication (the role of mentioning, sentiment) and the sources (type and level of media).
MV = MV1 + MV2 + MV3 + ... MVn
How is this done in practice? A system of coefficients lies in the basis of the calculation. It means that for each characteristic of the publication and source, we have a certain score. For example, a message with a negative sentiment is estimated at (-2) points, a neutral one gets 1 point, and a positive one gets (+2).
We look at quantity in terms of quality. Then we calculate everything by a special formula. For example, if negative mentions in the leading role dominated for the company over the period, most likely its MV will be negative.
It is worth noting that the index is always supported by the number of mentions. That is, comparing two companies with the same percentage of mentions both in the leading role and with the positive/negative sentiment, but with a different number of publications, MV will be higher in the company with the overwhelming number of mentions. Hence the name – Media Visibility Index.
The Media Visibility Index is automatically calculated in the LOOQME system both for each individual mention and the total for each monitoring object. MV of mentions can be seen in the news feed under the full text of the news:
